If you’re looking to invest in today’s housing market, you might be in for a rude awakening. It’s not that investing in real estate is any less feasible or capable of generating long-term wealth. It’s more that building the right portfolio for the right price is more challenging than ever thanks to the combination of an inventory shortage, increasing property costs, and tough lending standards.

Starting a small business is hard. Going in blind is even harder. While you may have a stellar idea, there are a few questions you’ll want to answer before you take out that loan, sign that lease, or order those prototypes. Set yourself up for long-term success by doing your due diligence.