Whether you’re an investor, an entrepreneur, or a person with a pulse navigating the world, you have an inherent level of risk tolerance. It’s the amount of risk that you’re comfortable taking – what you’re willing to lose. 

In a culture that equates net worth with success and even value as a human being, money can understandably play mind tricks on us.

The customer experience is often overlooked in business simply because it's difficult to quantify. With that said, it’s no less a vital part to your success as a real estate investor. Rental vacancies are extremely costly and the way you maximize your property’s income-earning potential is by minimizing turnover as much as possible.